An Opportunity To Increase Web Traffic
for Cape Cod Area Businesses....

Congratulations on your recent foray into cyberspace!
Attracting potential customers to your business is always important whether you are on the internet or not. In traditional forms of publicity and advertising, you could rely on properly targeted messages on the radio, cable television, newspapers, magazines and billboards. The reason that these forms of advertising work is not because people are looking for your ads - it's because people are looking for entertainment and information and your message happens to be in the right spot to plant a seed - a mnemonic device that captures their attention and plants your presence in their minds. This way, you can capture the 99% of consumers who are not looking for your particular service at that particular time. The other 1% will rely on business listings in the telephone book or, if they are on line, through a search engine, and chances are, they will find you.

So far, we have seen a disproportionate amount of internet service catering to that one percent. But what about the other ninety-nine? How do you let them know that you exist and are worthy of their business? Can you buy advertising on the internet? If you are interested in doing business in the Cape Cod Area, a new and unique opportunity to increase your internet presence has become available!

Since its creation in the Spring of 1996, the Virtually Falmouth Web Site has been attracting visitors from all over Cape Cod and the world. Virtually Falmouth is a large and growing site which offers visitors a unique look at the Town of Falmouth. It contains dozens of images and descriptions of places in Falmouth, including our beaches, The Shining Sea Bikeway, The Village Green, Woods Hole and more. It is also the home of probably the only web page in the world dedicated to the author of America The Beautiful, Katharine Lee Bates. Virtually Falmouth also contains more than 50 links to non-profit organizations, educational resources, personal home pages and other Falmouth-oriented webs sites of interest. According to our latest access logs, Virtually Falmouth has been visited more than 10,000 times by people looking for information about our town and it is prominently listed on all of the major internet search engines, including Yahoo, eXcite, Open Text, Alta Vista and InfoSeek.

Up until now, and unlike a lot of internet ventures, Virtually Falmouth was a not-for-profit web site. It was created to entertain and inform anyone who wanted to visit Falmouth in cyberspace. In conversations and consultations with many Cape Cod businesses that have since come to the World Wide Web, we have realized that many people are having difficulty increasing the traffic of their new electronic storefronts. This is not surprising, since many Web companies are more concerned with creating and hosting your site than preparing a more long-term success plan for your site. But the work of owning a web site is far from over once the first HTML files are up on their servers. It's only the beginning!

So, with that in mind, we hope you will take the time to look at our new Virtually Falmouth advertising rates and visit Virtually Falmouth on the Web to decide if our site fits in with your company's image and target market. It is not our desire to clutter our web site with dozens of gaudy ads and animations. We hope to offer businesses a limited and unique opportunity to be a part of our site through tastefully created panels and links to your site, much in the style of Cape Cod itself. You could say we have our own Zoning Board.

If you've made the investment in taking your business into the 21st Century, you owe it to yourself to take advantages of the internet's instant, interactive and international capabilities through a marketing approach that is rooted in solid time-tested principles of public relations, but with an eye toward the future. We hope that Virtually Falmouth and its creator, FuzzyLu MultiMedia, can help you in that approach.

The Virtually Falmouth Web Site:
http://www.fuzzylu.com/falmouth/

Virtually Falmouth's Advertising Rates